Lead Well Institute


Lead Well Institute

and Tools

Offers leadership resources and tools supporting organizational, personal and professional growth and development through assessments, coaching, facilitation and training.


DISC is a behavioral model developed by William Moulton Marston in 1928. The DISC model describes the four behavioral styles as Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C). However, what we know today as behavioral styles was initially introduced by Marston as “primary emotions” with associated behavioral responses. The same was mentioned in his book “Emotions of Normal People”.

Marston observed several people and began to notice incredible similarities among them. Although each one looked physically different, there were great similarities in how they acted. Methodically, he jotted down all the similarities and summarized the following four ways people generally acted:

  • Some people were forceful, direct and result-oriented
  • Some were optimistic, fun and talkative
  • Some were steady, patient and relaxed
  • Some were precise, accurate and detail oriented

Marston also found that some people had characteristics of two or even three of the behaviors, but one behavior seemed to be the strongest. He also concluded that if we become like the person we are talking to, maybe we can be more effective in our communication and interpersonal relationships.

Since the time of its inception, DISC model has undergone several changes and modifications which has contributed to its development. Overtime, DISC became a universal language of observable behaviors. Scientific research, too, has validated these findings.

What is DISC?
In order to understand what is DISC, we need to first establish what DISC is not.

  • DISC is not a measurement of a person’s intelligence.
  • DISC is not an indicator of a person’s values.
  • DISC is not a measurement of skills and experience.
  • DISC is not a measurement of education and training.
    Then, what is DISC and why is it important?


DISC is a neutral universal language of behavior and emotions. It is the language of our behavioral tendencies and “how we act”. A person’s behavior is a necessary and integral part of who they are. In other words, much of our behavior comes from “nature” (inherent) and much comes from “nurture” (our upbringing). The DISC model merely analyzes behavioral style, that is, a person’s manner of doing things.

When we say that DISC is a neutral language it means that right and wrong has got nothing to do with it. A person’s behavioral style is not what makes them good or bad, right or wrong. Right and wrong is based on values and beliefs of the people. DISC only describes the difference in how people approach problems, other people, pace and procedures.

Everything DiSC Management and the Workplace so you can put the power of the most trusted and most widely used learning instrument in the industry with 30 years of proven reliability to help your teams, Leaders, or clients build more effective working relationships.

363 for Leaders – Combining the best of 360° feedback with the simplicity and power of DiSC®, plus three personalized strategies- based on rater feedback to improve leadership effectiveness. This assessment provides a 360 experience that’s more practical and helps the leader get improved business results faster.

Work of Leaders – This assessment provides leaders with best practices in the most critical areas of leadership: Vision, Alignment, and Execution. Work of Leaders identifies the natural tendencies of the leader compared to the best practices in each of these areas to improve the leader’s self-awareness and ability to manage their energy to get the best results.

time mastery assessment

Help People Maximize Their Time

Setting priorities and managing time are basic to enhancing individual and organizational performance. The pressure to find innovative ways to achieve goals, stay ahead of the competition, respond quickly to customer needs, and enjoy life outside of work is increasingly intense in today’s less structured, information-driven workplace. Meeting the daily challenges of managing professional and personal responsibilities requires a learning strategy that focuses on individual needs. The Time Mastery Profile® helps people assess their time-management effectiveness and create a personal plan for improving their skills in key areas.

Personal Listening Assessment

Discover the Impact of Different Listening Approaches

Behavioral research shows that people approach listening with different purposes and motivations. The Personal Listening Profile® helps people discover their most natural approach to listening and gain insight into the listening approaches of others. Participants will discover that their preferred listening approach may not be appropriate to every situation, and learn how to adopt another listening approach for more successful communication.
The Personal Listening Profile Facilitator Report gives you a heads-up on group dynamics by showing you how group members use each listening approach. At a glance, you’ll see the similarities and differences within your group that can lead to miscommunication. You’ll also be able to identify individuals whose scores fall outside of group averages and who may feel isolated from the dominant group culture.

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